Natalie Fruchaud
I work one to one with wealth stewards and heirs preparing to lead: individuals driven to live with meaning and purpose, to honour the privilege of significant resources, and to use their influence and capital to create positive impact.
My mission is to unlock human potential and align people, purpose and capital in service of humanity
The greatest leverage on a family wealth balance sheet is its people
Through a bespoke coaching partnership, I help you articulate your vision, sharpen the strategy, and build the human capacity required to deliver it.
You may already be surrounded by exceptional advisers, each expert in their field. SEREIN complements that expertise with an impartial space to step back, think clearly, test ideas and prepare, so you lead your ecosystem of family, advisers and partners with confidence.
Proprietary SEREIN frameworks bring structure to complex thinking. Coaching surfaces insight, strengthens judgement, and unlocks the intrinsic motivation that turns intention into action.
Together, we strengthen the person behind the wealth, so you and what you steward remain resilient, relevant, responsible and regenerative.
From financial markets to the human side of wealth
Fifteen years hedging financial risk taught me how leverage magnifies risk and return. The most successful people applied the same discipline to themselves, investing in their capacity and expert support as seriously as their capital.
Markets move. Geopolitics shifts. Others make decisions. What remains within our control is how we respond: with clarity, judgement, resilience and ingenuity.
Inside family offices and family businesses, one thing became unmistakable: the greatest leverage on the family balance sheet is its people. They build enterprise value, align purpose with capital and carry the legacy forward.
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1990The trading floor
Hedging financial risk
Fifteen years in derivatives and structured products, helping clients identify, manage and hedge risks across their balance sheets.
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2005Optimising human performance
Wellbeing and resilience
A deepening focus on the physical, emotional and cognitive conditions that sustain clarity, judgement and performance over time.
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2009Inside the family
The multi-family office
Working with families of significant wealth, where sound structures mattered enormously, yet judgement, behaviour and readiness decided whether a legacy lasted.
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2015Where the two worlds meet
Founded SEREIN
Bringing commercial acumen and whole-person coaching together in service of the families who carry significant responsibility.
I began my career hedging financial risk. Today, I help wealth stewards hedge a different kind of risk: the human capacity on which every legacy ultimately depends.
The gap in your wealth and wellbeing ecosystem
SEREIN complements your advisers and therapeutic support by developing the person who must lead, decide and align what comes next.
Manage the wealth
Legal, financial, investment and governance expertise to structure, allocate and steward capital.
Supports psychological healing
Clinical care for mental health, emotional distress, trauma and patterns rooted in past experience.
Develops the person who leads
An impartial coaching partnership combining therapeutic depth, commercial acumen and an understanding of physiology and human performance. It strengthens the clarity to choose your direction, the capacity to sustain it and the cohesion to align family, enterprise, capital and impact.
Strategic, but not advisory. Therapeutic, but not therapy.
Natalie's questions, reflections and challenge helped me see a larger, more compelling future for the business. She gave me the space to step back from the immediate pressures, test my thinking and build greater certainty around our direction. I felt clearer, more confident and better able to communicate the opportunity to the team, investors and partners.Past Client
Training and Credentials
35 years in high-stakes commercial roles: derivatives trading, multi-family office, family business, impact investment and sustainability.
US board certified/NBHWC accredited-training, alongside certified strengths-based coaching (ADAPT Certified Functional Health Coach, The Kresser Institute; Full Member of the UKIHCA).
Two years of full-time training in human behaviour change, functional medicine and neuroscience.
The SEREIN frameworks are my own, developed over 35 years and refined through certified coaching practice.
This is coaching, not clinical care. I work alongside your own practitioners, and never diagnose or prescribe.
My work is to unlock human potential and bring people, purpose and capital into alignment in service of humanity
I believe every person has something uniquely valuable to contribute: their strengths, ideas, experience, courage and imagination. My role is to help them recognise, develop and apply those capabilities, to remove what constrains them, reconnect with their innate wisdom and creativity, and align who they are with what matters most.
So they can take ownership of their wellbeing. Live with meaning, purpose and fulfilment. Create more than they consume.
And use their lives, businesses, influence and resources to solve real problems, improve lives and advance global wellbeing in harmony with the natural world.